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Ernestine Marie Carter OBE (née Fantl; 10 October 1906 – 1 August 1983) was an American-born British museum curator, journalist, and fashion writer. She became hugely influential in her roles as women's editor, and later associate editor of The Sunday Times.
Her obituary described her as not only influencing British taste, but also putting her authority behind emerging fashion talent, becoming: "not only the acknowledged leader among women's fashion writers but also created a reputation for British fashion at a time when this country was considered a desert". In particular, she was instrumental in adding her authority to bolster the growing reputation of designers such as Mary Quant, Jean Muir, Gina Fratini and John Bates.
In 1936 she married a British antiquarian book dealer, John Waynflete Carter (1905-1975), and the Carters eventually moved to London.
In 1962, Carter was appointed to the National Council for Diplomas in Art and Design, a post awarded by the Minister of Education. She was appointed an OBE in 1964. Supplement to the London Gazette, 13 June 1964, page 4948; accessed 30 May 2012 In the same year, she became a fellow of the Royal Society of Arts.
In 1966, she was the first individual fashion journalist to be invited to select an outfit for the Dress Of The Year, for which she chose a futuristic PVC and linen ensemble by Michèle Rosier, Young Jaeger and Simone Mirman. Dress of the Year, 1966 Accessed 30 May 2012. Two years later, she was appointed associate editor of The Sunday Times, a role she held until her retirement from the paper in 1972.
Wartime: 1939–1945
During the Second World War Carter was employed by the British Ministry of Information. She worked on exhibitions and edited a book of photographs by Lee Miller titled Grim Glory: Pictures of Britain Under Fire (published London, 1941).Sorel, Nancy Caldwell. The Women Who Wrote the War: The Riveting Saga of World War II's Daredevil Women Correspondents, page 195. Arcade Publishing, 1999; The book, which included a foreword by Edward R. Murrow, went into five printings. Later in the war, Carter went to work for the U.S. office of war information in London.
Post-war: 1946–1955
Carter worked on the important design exhibition Britain Can Make It, organised by the Council of Industrial Design and held at the Victoria and Albert Museum in 1946. That same year she became fashion editor for Harper's Bazaar. Evening dress worn by Ernestine Carter in the V&A Museum. Accessed 30 May 2012 Her first trip to Paris for the magazine was to report on Christian Dior's landmark New Look collection, launched 12 February 1947.Benoit, Marie. Christian Dior: Couturier and perfumer, The Malta Independent Online, 4 December 2010; accessed 30 May 2012 From 1952-54, she wrote her first newspaper column, a cookery section for The Observer, during which time she published a cookbook called Flash In The Pan (1953).
Later career: 1955–1972
In 1955, Carter began editing the women's page of The Sunday Times. She became well known for the high standard of her journalism and writing, and eventually became associate editor of the paper in 1968. Carter's editorial team, including Moira Keenan, was credited with having changed the face of fashion reporting in newspapers, presenting articles that emphasised excellence of design at all price levels. (2025). 9781851497256, Antique Collectors' Club. ISBN 9781851497256 Carter encouraged the emergence of London as a major centre of fashion in the 1960s. Her intelligent prose and high standards led to her being recognised as an authoritative figure in the world of fashion. At a time when widespread intellectual snobbery led to the dismissal of fashion as a subject not worthy of serious consideration, Carter argued that fashion was "surely no more frivolous than architecture, to which it is closely related".Carter, Ernestine, With Tongue in Chic (London, 1974)
Retirement and death
After her retirement in 1972, Ernestine Carter wrote several books on fashion history (see Bibliography section). She died on 1 August 1983 at her home in Chelsea, London.
Legacy
The Fashion Museum, Bath holds an important archive of more than 2000 fashion photographs from The Sunday Times during Carter's tenure there. Bath's Fashion Museum to host 1960s display this March, BBC News; accessed 30 May 2012 This is known both as the Ernestine Carter Collection and as The Sunday Times Fashion Archive. Fashion Museum – Fashion photographs ; accessed 30 May 2012 The Fashion Museum and the Victoria and Albert Museum both own garments from Carter's wardrobe. Garments worn by Ernestine Carter profile, V&A collection; accessed 30 May 2012
Bibliography
Cookery
Fashion history
Autobiography
Categories: 1906 Births, 1983 Deaths, American Art Curators, American Women Curators, British Art Curators, Officers Of The Order Of The British Empire, People Associated With The Museum Of Modern Art, British Fashion Journalists, Writers From Savannah, Georgia, American Women Journalists, British Women Journalists, 20th-century American Women Writers, 20th-century American Writers, Women's Page Journalists, American Emigrants To The United Kingdom
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